MOUNTAIN EQUIPMENT COMPANY

APPAREL GRAPHICS & prints
MEC'S RetroNaturals collection takes inspiration from the early days of the brand. With bright retro T-shirt prints and a fleece pattern inspired by the summer of 1990 catalogue cover (shown below). This collection is bright, fun loving and an ode to simpler times.
ROLE
GRAPHIC DESIGN

CANADIAN CLASSICS COLLECTION

APPAREL GRAPHICS
The following collection celebrates MEC's heritage as a proudly Canadian outdoor brand. The first 2 show guidebook style sketches of iconic ski decent and climbing ascent. The last design is a concept piece as if the MEC logo was other Canadian mountains. From iconic Rockies peaks to hills of Nova Scotia and glaciers of Nunavut.
CLIENT
MOUNTAIN EQUIPTMENT COMPANY
ROLE
ART DIRECTION & GRAPHIC DESIGN
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