I started my self titled design business in 2017 after 7 years as Hershcel Supply’s founding principle designer, I was responsible for building Herschel's product graphic lines and campaign art direction. I set up shop in Squamish BC to leveraging my backgrounds in strategic sales driven design, to businesses of all scales. Since then I have creatively shaped brands big and small, locally and globally with an emphasis on smart, considered and strategic design. Whether it be branding a film for RedBull, a product campaign for Arc’teryx, a line of graphic tees for MEC or branding the local coffee trailer, each project I approached with the same attention to detail, curiosity and love of the craft.