YES. SNOWBOARDS

DESIGN SYSTEMS & ART DIRECTION

Yes. historically treated every snowboard as a blank canvas for a wide range of artists. This creative process left little brand recognition. My aim was to create a design system which did not restrict creativity yet builds consistency though the line. This will build brand visibility on the mountain across many years to come. The design system splits the line into three user groups - park, resort and pow. These each have a product branding system and base graphic template.

CLIENT

the design aggregate. yes. snowboards

ROLE

design systems & ART DIRECTION

PARK BOARDS

TRUE TWINS

Park boards - these are true twins. I designed a symmetrical template so that the graphic and branding reads while riders are spinning and riding switch. Park riders are generally more youthful so the graphics are bold and illustrative with a street wear vibe. The Collection has three boards i Designed the two below and contracted artists for the latter.

ROLE

DESIGN, ILLUSTRATION

RESORT BOARDS

DIRECTIONAL TWINS

The largest and most versatile of the line. The template uses YES’s most iconic base graphic from the brands inception. A base I would still see on the mountain and always makes a statement. I recreated this graphic as a template that can in interpreted as bold or subtle as the artist wishes. The below boards are a selection of the line which i designed. (bird illustrated by Sarah Hammond - Design by myself)

ROLE

DESIGN & ILLUSTRATION

POWDER BOARDS

DIRECTIONAL FREERIDE

The product design of the YES. powder boards is what sets apart the brand. The board shape is revolutionary and targets the knowledgeable experienced rider. With this in mine the graphics are subtle letting the board design speak for itself, the template uses the iconic brand dot on the nose. This placement means when riding powder the brand is visible - to those who know. The top sheep branding is then simple and to the point with a basic YES. logo.

ROLE

DESIGN & ILLUSTRATION